Keeping legacy alive by changing with the times | HT Brand Leadership Series

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Brand Masters

Keeping legacy alive by changing with the times

  • Bishwajeet Samal
  • June 23, 2019

Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content more seriously.

He also highlights how his brand intends to engage with young audiences.

Samal is in conversation with Roudra Bhattacharya of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

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