Building brands with purpose | HT Brand Leadership Series

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Building brands with purpose

  • Debasis Ray
  • September 09, 2019

“It is possible to think of a purpose first, and then build a successful business around it,” says Debasis Ray, Head-Public Affairs & Spokesperson, Tata Trusts.

The challenge, however, lies in retaining the purpose by striking a balance between the need of the customer, the need of the business, and the need of the environment in which you operate, he adds.

Ray is in conversation with Roudra Bhattacharya of HT Brand Studio.

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