Agencies of the future | HT Brand Leadership Series

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Agencies of the future

  • Dheeraj Sinha
  • December 23, 2019

#HTBrandStudioLive | “India is ready for what is called ‘Wave 3’, where the marketing story will be embedded in the product. Wave 3 is about brand utility, such as creating a webseries for a brand; it can also be about building a technology platform,” says Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett – South Asia.

Sinha also talks about agency culture and how it’s important to not work in silos.

He is in conversation with Rameet Arora, COO, HT Digital Streams.

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