Agencies of the future | HT Brand Leadership Series

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Agencies of the future

  • Dheeraj Sinha
  • December 23, 2019

#HTBrandStudioLive | “India is ready for what is called ‘Wave 3’, where the marketing story will be embedded in the product. Wave 3 is about brand utility, such as creating a webseries for a brand; it can also be about building a technology platform,” says Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett – South Asia.

Sinha also talks about agency culture and how it’s important to not work in silos.

He is in conversation with Rameet Arora, COO, HT Digital Streams.

Hosted in partnership with DMA Asia. Radio Partner: Fever FM

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