Creating campaigns inspired by consumer insights | HT Brand Leadership Series

Hosted by

Hosted by

Brand Masters

Creating campaigns inspired by consumer insights

  • Dilen Gandhi
  • November 25, 2019

#HTBrandStudioLive | “Big ideas are built on insights, and insights come from immersing yourself in the life of a consumer,” says Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India.

In this context, he talks about the ‘Smile Deke Dekho’ campaign by Lay’s. The latter is the based on the simple idea of ‘How different flavours of Lay’s bring different kinds of smiles to your face, which, in turn, can lead to different connections’.

Gandhi is in conversation with Roudra Bhattacharya of HT Brand Studio.

Hosted in partnership with DMA Asia. Radio Partner: Fever FM