Content that appeals to our vernacular pride | HT Brand Leadership Series

Hosted by

Hosted by

Brand Masters

Content that appeals to our vernacular pride

  • Divya Dixit
  • April 25, 2019

The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them.

Divya Dixit, Senior VP and Head of Marketing at ALTBalaji, gives us the low-down on how OTT platforms can tap this massive potential in order to grow.

She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

ALSO READ