Content that appeals to our vernacular pride | HT Brand Leadership Series

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Brand Masters

Content that appeals to our vernacular pride

  • Divya Dixit
  • April 25, 2019

The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them.

Divya Dixit, Senior VP and Head of Marketing at ALTBalaji, gives us the low-down on how OTT platforms can tap this massive potential in order to grow.

She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.

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