How data-driven digital marketing helps brands | HT Brand Leadership Series

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How data-driven digital marketing helps brands

  • Hareesh Tibrewala
  • February 20, 2020

#HTBrandStudioLive | “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the right time, it creates value for her. And, this is made possible only with data-driven digital marketing,” says Hareesh Tibrewala, Joint CEO, Mirum India.

Further highlighting how this was not the case before, Tibrewala says, “Mass media is a one-size-fits-all model. Data-driven marketing, however, helps create a personalised journey for a consumer.”

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

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