Dispelling myths around E-Commerce | HT Brand Leadership Series

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Brand Masters

Dispelling myths around E-Commerce

  • Jiten Mahendra
  • July 18, 2019

Jiten Mahendra, Senior Vice President Marketing, Max Fashion India, talks about omni-channel marketing.

Among other things, he points out how it’s a myth that customers who shop online are “discount-seekers”, whereas those who shop offline are “experience-seekers.”

He’s in conversation with Zinia Bhattacharya of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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