Digitisation leads to innovation | HT Brand Leadership Series

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Digitisation leads to innovation

  • Juhi Gorwara
  • October 1, 2019

#HTBrandStudioLive | “Digitisation has brought us closer to our customers. It has helped us innovate. But it has also increased the pressure that we have very little scope to make mistakes,” says Juhie Gorwara, Head Group Marketing and E-commerce, Philips Indian Subcontinent.

Gorwara also talks about brand purpose and how it sits firmly at the centre of Philip’s vision.

She is in conversation with Zinia Bhattacharya of HT Brand Studio.

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