Kedar Apte Archives | HT Brand Leadership Series

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Kedar Apte

What customer-centric campaigns look like

Always wondered how brands involve consumers while planning campaign? Kedar Apte, Vice President- Marketing at Castrol India, gives you some fascinating insights. HT Brand Masters....

Three trends in CX innovation that are here to stay

When customers buy, they want to behave like they would in their normal lives. Many of us today prefer having conversations with colleagues and friends....