Talking to, and not at, the customer | HT Brand Leadership Series

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Brand Masters

Talking to, and not at, the customer

  • Mahesh Israni
  • April 22, 2019

Tata Tea’s ‘Jaago Re’ campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head – New Ventures at Tata Global Beverages Limited. He is also full of insights about marketing tips and how to use the various digital media to speak to, rather than at, the customer.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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