Building brands that appeal to kids | HT Brand Leadership Series

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Building brands that appeal to kids

  • Mandar Natekar
  • November 28, 2019

#HTBrandStudioLive | Marketing to kids is a totally different ballgame. But, is there a rule of thumb?

“It’s all about keeping it fun,” says Mandar Natekar, Chief Business Officer, KidZania India. “If you can tell your brand story in an engaging way, children will absorb it,” he adds.

He also talks about how KidZania, which is an interactive city for children, is facilitating learning outside of school.

Natekar is in conversation with Zinia Bhattacharya of HT Brand Studio.

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