E-commerce and the changing digital consumer | HT Brand Leadership Series

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Brand Masters

E-commerce and the changing digital consumer

  • Maneesh Mittal
  • Jan 14, 2019

E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop.

Mittal also discusses the differences between omni-channel and multi-channel customer strategies, and the role of content in customer journey.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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