Measuring the effectiveness of B2B campaigns | HT Brand Leadership Series

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Measuring the effectiveness of B2B campaigns

  • Manish Sinha
  • February 18, 2020

#HTBrandStudioLive | How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C because there is a lot more data. In B2B, however, you measure success through the voice of the customer.” Sinha also highlights how contrary to popular opinion, storytelling has always existed in the B2B space. And, it goes by the name of ‘thought leadership’.

He is in conversation with Papia Lahiri of HT Brand Studio.

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