What entails media planning in the digital age | HT Brand Leadership Series

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What entails media planning in the digital age

  • Mohit Joshi
  • March 11, 2020

“Planning media for television is easier than planning for digital mediums,” says Mohit Joshi, Managing Director – India, Havas Media Group. “That’s because there are, say, only 800 TV channels, as opposed to an unlimited number of digital domains. Which is why, it’s important to gain a better understanding of the consumer and find out which digital domain works for her.”

Joshi, who is in conversation with Papia Lahiri of HT Brand Studio, also believes that integrated marketing will work only when “creative, media, and digital work together.”

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