The fitness habits of millennials | HT Brand Leadership Series

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The fitness habits of millennials

  • Nikhil Kakkar
  • December 16, 2019

#HTBrandStudioLive | Millennials are leading the fitness revolution in India. What is that one thing that sums up their wellness routine?

“Millennials like exercises that give them results quickly. They don’t have more than 30-45 minutes to spare in the gym,” says Nikhil Kakkar, COO, Gold’s Gym India.

Kakkar also talks about how Gold’s Gym is catering to consumers in tier 2 and 3 cities, and how the definition of ‘fitness’, in general, has evolved over the years.

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

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