The power of digital | HT Brand Leadership Series

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The power of digital

  • Nimisha Jain
  • December 26, 2019

#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston Consulting Group, adding that, “Going forward, while all brands will have a universal story to tell, there will also be a customized story for every consumer.”

Jain also talks about women as a consumer group and how, with more women entering the workforce today, they have a greater say on how money is spent in their households.

She is in conversation with Rameet Arora, COO, HT Digital Streams.

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