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Why Artificial Intelligence matters for marketing

Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI can....

Artificial Intelligence – Do we truly understand it?

If I have a dollar for every time the words Big Data, Machine Learning and Artificial Intelligence were mentioned in sundry Monday morning meetings and....

Three trends in CX innovation that are here to stay

When customers buy, they want to behave like they would in their normal lives. Many of us today prefer having conversations with colleagues and friends....

Four reasons why you need an IoT-enabled customer experience

Internet of Things (IoT) promises to bring about a world wherein all objects are interconnected, helping bridge the gap between technology and comfort. According to....

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