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#HTBrandStudioLive | “The internet has fuelled the aspirations of consumers in tier 2, 3 and 4 towns. This is clearly visible in their buying patterns.....
#HTBrandStudioLive | “Digital has allowed brands to talk to consumers as individuals, and not as a mass,” says Nimisha Jain, Managing Director & Partner, Boston....
#HTBrandStudioLive | “India is ready for what is called ‘Wave 3’, where the marketing story will be embedded in the product. Wave 3 is about....
#HTBrandStudioLive | “Today, engaging with consumers is no longer about creating an ad and letting that sustain for a year; today, it’s about moment marketing—were....
#HTBrandStudioLive | Millennials are leading the fitness revolution in India. What is that one thing that sums up their wellness routine? “Millennials like exercises that....
#HTBrandStudioLive | “Great agencies thrive on agility,” says Sidharth Rao, CEO and Co-founder, Dentsu Webchutney. “As you grow, you should be agile about the way....
#HTBrandStudioLive | “Journalism has been the biggest high of my life,” says Apsara Reddy, journalist and politician. “I have learnt so much about people and....
#HTBrandStudioLive | Too much of advertising is redundant; quality of content ceases to matter if a consumer is bombarded with ads. “Today, advertising is very....