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#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....
#HTBrandStudioLive | Marketing to kids is a totally different ballgame. But, is there a rule of thumb? “It’s all about keeping it fun,” says Mandar....
#HTBrandStudioLive | “The way to retain market share is to keep a tab on consumer preferences. Because, that determines the products you bring in, the....
#HTBrandStudioLive | “There are three things that people look for in co-working spaces,” says Amit Ramani, Founder & CEO, Awfis, “accessibility—I should get it when....
#HTBrandStudioLive | “Big ideas are built on insights, and insights come from immersing yourself in the life of a consumer,” says Dilen Gandhi, Senior Director....
#HTBrandStudioLive | Did you know that Nitesh Tiwari, the man behind the blockbuster ‘Dangal’, worked in advertising for 17 years? In this freewheeling chat with....
The last few years have witnessed a massive change in the workplace preferences of the Indian workforce. There has been a revolutionary shift from traditional....
#HTBrandStudioLive | At a time when most healthcare brands are concentrating on urban India, MyUpchar has taken a different route. This leading online multilingual health....
#HTBrandStudioLive | “The idea of fitness, which was once restricted to only a handful of people frequenting the gym, has changed,” says Sameer Maheshwari, Founder,....