Pankaj Duhan Archives | HT Brand Leadership Series

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Pankaj Duhan

The right way to do influencer-led marketing


#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj....

Marketing to the consumer’s character

Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that....