Creating campaigns that are instantly recognisable | HT Brand Leadership Series

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Brand Masters

Creating campaigns that are instantly recognisable

  • Pankaj Gupta
  • April 04, 2019

Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life’s #YoungAndResponsible.

Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.

Gupta also talks about the traits of digitally-savvy consumers, and what they expect from financial services brands when they make transactions or purchase decisions online.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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