Pankaj Rana Archives | HT Brand Leadership Series

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Pankaj Rana

Authentic and progressive marketing

“Be authentic, be progressive.” These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility....

Setting yourself apart in a competitive industry

The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart? Pankaj Rana, Divisional....