Authentic and progressive marketing | HT Brand Leadership Series

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Brand Masters

Authentic and progressive marketing

  • Pankaj Rana
  • July 10, 2019

“Be authentic, be progressive.”

These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility Sales, Panasonic.

Rana is in conversation with Roudra Bhattacharya of HT Brand Studio. He appeared in the KidZania episode of #HTBrandStudioLive, which revolved around children as consumers.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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