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“Be authentic, be progressive.”
These are the two things brands should keep in mind when communicating with kids, says Pankaj Rana, Divisional Head – Mobility Sales, Panasonic.
Rana is in conversation with Roudra Bhattacharya of HT Brand Studio. He appeared in the KidZania episode of #HTBrandStudioLive, which revolved around children as consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
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#HTBrandStudioLive | Did you know that Nitesh Tiwari, the man behind the blockbuster ‘Dangal’, worked in advertising for 17 years? In this freewheeling chat with....
The last few years have witnessed a massive change in the workplace preferences of the Indian workforce. There has been a revolutionary shift from traditional....
#HTBrandStudioLive | At a time when most healthcare brands are concentrating on urban India, MyUpchar has taken a different route. This leading online multilingual health....
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Prevention is better than cure – this age-old cliché is quite generously thrown around, but do we really know what it means? Do we really....
#HTBrandStudioLive | Personalisation is the next big thing in marketing, says Sumeet Singh, Group CMO, Info Edge, adding that, “The idea is to shorten the....
#HTBrandStudioLive | What are the key characteristics of a millennial woman? “She is discerning, well-aware, and has high expectations from brands, even those that she....
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OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it’s because audiences love stories that....
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