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Don’t market something to children that is not meant for them, says Pooja Baid, Director Marketing & Business Head, Health & Wellness, Philips India.
She also highlights how brands need to be sensitive and honest when reaching out to kids.
Baid is in conversation with Roudra Bhattacharya of HT Brand Studio. She appeared in the KidZania episode of #HTBrandStudioLive, which revolved around children as consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
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