How content is king | HT Brand Leadership Series

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How content is king

  • Priyanka Gill
  • December 03, 2019

#HTBrandStudioLive | “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo.

Gill also talks about how content is at the heart of everything that POPxo does. And, determining the kind of content or the distribution of content is nothing but data.

She is in conversation with Rameet Arora, COO, HT Digital Streams.

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