Effective customer engagement | HT Brand Leadership Series

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Effective customer engagement

  • Puneet Das
  • December 18, 2019

#HTBrandStudioLive | “Today, engaging with consumers is no longer about creating an ad and letting that sustain for a year; today, it’s about moment marketing—were you one of those brands that a consumer could connect to,” questions Puneet Das, Vice President – Marketing, India, Tata Global Beverages.

Das also talks about how customer trust is vital to a brand’s survival. Using examples from TGBL’s portfolio, he also elaborates why brands should cater to region-specific needs.
He is in conversation with Zinia Bhattacharya of HT Brand Studio.

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