How brands should be media-agnostic in their approach | HT Brand Leadership Series

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How brands should be media-agnostic in their approach

  • Rajul Kulshreshtha
  • March 02, 2020

#HTBrandStudioLive | Planning media in the digital age comes with its own set of perks, what with marketers being able to connect with consumers in real time. Rajul Kulshreshtha, CEO, Madison Media, however, believes that the planning landscape has become even more complicated than what it was a decade ago.

Kulshreshtha, who is in conversation with Papia Lahiri of HT Brand Studio, also says that brands should be media-agnostic in their approach. “Only then will they be able to do justice to what they really want to do,” he adds.

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