Building an ‘authentic’ brand | HT Brand Leadership Series

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Building an ‘authentic’ brand

  • Ramin Saherwala
  • January 29, 2020

#HTBrandStudioLive | “Our biggest endorsers are our members,” says Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited. “Because, when they share their experiences on digital media, they add a touch of authenticity to the same,” he adds.

Saherwala, who is in conversation with Roudra Bhattacharya of HT Brand Studio, also talks about how they are using technology to create personalized experiences, thereby catering to different consumer groups.