Using great content marketing to drive motivation | HT Brand Leadership Series

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Brand Masters

Using great content marketing to drive motivation

  • Roshni Das
  • April 16, 2019

“Good advertising drives attention, great content marketing drives motivation”. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses to embrace technology.

In this interview, she touches upon the best digital marketing trends to follow, Intel’s growing involvement in the gaming segment and how to use social media connectivity to a brand’s advantage.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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