Rutu Mody-Kamdar Archives | HT Brand Leadership Series

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Rutu Mody-Kamdar

Removing gender stereotypes in marketing

Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand....

Breaking conventions and stereotypes: The emergence of the new Indian woman

Women are the world’s most powerful consumers, driving the majority of household spending with their buying power and influence. Yet, we live in an age....