Rutu Mody Kamdar talks about Removing Gender Stereotypes in Marketing |HT Brand Studio Live- Episode 6

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Brand Masters

Removing gender stereotypes in marketing

  • Rutu Mody-Kamdar
  • Jan 08, 2019

Do marketing campaigns in India adequately capture the needs and aspirations of women?

Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.

HT Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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