The evolving rural consumer | HT Brand Leadership Series

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The evolving rural consumer

  • Sharad Gupta
  • August 21, 2019

‘Conceive, perceive, act’.

These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing Communications & Brand Strategy, and Group Head, Vice President-Tech Innovations & Incubation, Escorts India.

Gupta also talks about the evolving rural consumer, and how brands should cater to this segment.

He is in conversation with Rajat Arora of HT Brand Studio.

Hosted in partnership with HT Brand Studio and DMA Asia. Radio Partner: Fever FM

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