The mantra for successful consumer engagement | HT Brand Leadership Series

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The mantra for successful consumer engagement

  • Shireesh Joshi
  • July 26, 2019

“You have to pay attention to business metrics and you have to pay attention to what your consumer audience’s behaviour and needs are”.

Shireesh Joshi, Founder CEO at Priism Consulting, believes that both legacy companies and start-ups will definitely succeed if they follow this mantra.

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

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