Standing out from the clutter | HT Brand Leadership Series

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Standing out from the clutter

  • Siddharth Banerjee
  • January 20, 2020

#HTBrandStudioLive | “Whether you’re a public speaker, or a brand looking to stand out in a cluttered world, there are two principles that matter for you,” says Siddharth Banerjee, Director- Global Sales Organisation, Facebook India. “The first is context, which means that you have spent time understanding the consumer or the audience. The second is authenticity, which means you have a unique point of view,” he adds.

Banerjee, who is in conversation with Rameet Arora, COO & Head of Digital Brands, HT Digital Streams, also talks about what Facebook and WhatsApp have in offer for advertisers this year.

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