Smita Murarka Archives | HT Brand Leadership Series

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Smita Murarka

The millennial woman

#HTBrandStudioLive | What are the key characteristics of a millennial woman? “She is discerning, well-aware, and has high expectations from brands, even those that she....

How a brand can speak to a woman’s confidence

How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of....