How a brand can speak to a woman's confidence | HT Brand Leadership Series

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Brand Masters

How a brand can speak to a woman’s confidence

  • Smita Murarka
  • May 01, 2019

How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman’s product to the woman and how consumer behavior is rapidly evolving in this segment.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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