The millennial woman | HT Brand Leadership Series

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The millennial woman

  • Smita Murarka
  • October 15, 2019

#HTBrandStudioLive | What are the key characteristics of a millennial woman?

“She is discerning, well-aware, and has high expectations from brands, even those that she regularly buys from,” Smita Murarka, Head-Marketing, Amanté, MAS Brands, sums up.

Murarka also elaborates how marketers can benefit from adopting digital channels and how brands can remain consistent across generations.

She is in conversation with Zinia Bhattacharya of HT Brand Studio.

Hosted in partnership with DMA Asia. Radio Partner: Fever FM

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