Experimenting with digital marketing strategies | HT Brand Leadership Series

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Brand Masters

Experimenting with digital marketing strategies

  • Sonia Serrao
  • Jan 10, 2019

Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a two-way medium, it allows brands to first measure the response before taking campaigns live on TV or print.

She’s in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on https://brandleadership.hindustantimes.com

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