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Tata Global Beverages’ Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a two-way medium, it allows brands to first measure the response before taking campaigns live on TV or print.
She’s in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on https://brandleadership.hindustantimes.com
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