'Premiumness' of a brand is in the minds of customers | HT Brand Leadership Series

Hosted by

Hosted by

Brand Masters

‘Premiumness’ of a brand is in the minds of customers

  • Sunil Gupta
  • July 01, 2019

The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director and CEO, Avis India. Gupta also talks about why user-generated content matters for brands.

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.