Building a sticky brand | HT Brand Leadership Series

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Building a sticky brand

  • Tanvi Malik
  • January 16, 2020

#HTBrandStudioLive | Building brand stickiness in a hypercompetitive world isn’t easy. How do companies, then, ensure that customers keep coming back to them?

Tanvi Malik, Co-founder, FabAlley and Indya, says: “You must have fresh products to offer to consumers every now and then. Another way to create a sticky brand is through branded content—you have to constantly create a buzz.”

She is in conversation with Zinia Bhattacharya of HT Brand Studio.

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