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#HTBrandStudioLive | Building brand stickiness in a hypercompetitive world isn’t easy. How do companies, then, ensure that customers keep coming back to them?
Tanvi Malik, Co-founder, FabAlley and Indya, says: “You must have fresh products to offer to consumers every now and then. Another way to create a sticky brand is through branded content—you have to constantly create a buzz.”
She is in conversation with Zinia Bhattacharya of HT Brand Studio.
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“Planning media for television is easier than planning for digital mediums,” says Mohit Joshi, Managing Director – India, Havas Media Group. “That’s because there are,....
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#HTBrandStudioLive | Building brand stickiness in a hypercompetitive world isn’t easy. How do companies, then, ensure that customers keep coming back to them? Tanvi Malik,....
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#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy....
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The last few years have witnessed a massive change in the workplace preferences of the Indian workforce. There has been a revolutionary shift from traditional....
#HTBrandStudioLive | At a time when most healthcare brands are concentrating on urban India, MyUpchar has taken a different route. This leading online multilingual health....
#HTBrandStudioLive | “The idea of fitness, which was once restricted to only a handful of people frequenting the gym, has changed,” says Sameer Maheshwari, Founder,....
#HTBrandStudioLive | “Indians may not be as health conscious as they should be, but there’s definitely been an improvement from what the situation was a....
#HTBrandStudioLive | How will the hospital of the future look like? Mohan Menon, VP-Head of Marketing & Digital, Max Healthcare, says, “It will be very....
#HTBrandStudioLive | Is the quality of healthcare services provided in tier 2 and tier 3 cities on a par with metros? According to Marut Setia,....
#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj....
#HTBrandStudioLive | What has changed in marketing, and what has not? Subhrangshu Neogi, Managing Partner, C-Box Advisory, says, “Creativity and messaging styles remain the same,....
#HTBrandStudioLive | Authenticity is the first thing that a brand looking to grow on a digital platform should adopt, says Amit Sarda, Managing Director, Soulflower.....
Prevention is better than cure – this age-old cliché is quite generously thrown around, but do we really know what it means? Do we really....
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#HTBrandStudioLive | What are the key characteristics of a millennial woman? “She is discerning, well-aware, and has high expectations from brands, even those that she....
#HTBrandStudioLive | “You might need a cab when you want to commute, but when you want to drive, you’d want a car.” Sudeep Narayan, Director-PR....
#HTBrandStudioLive | “Wearable technology has great potential in India, known for being the diabetes capital of the world. It has the potential to transform sedentary....
#HTBrandStudioLive | “Any kind of digital transformation entails a massive cultural transformation,” says Apurva Chamaria, Chief Revenue Officer RateGain, adding that, “In that regard, traditional....
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Brands need to stop thinking of CSR as a cost that sits separately, says Seema Bansal, Partner and Director, BCG Social Impact Practice in the....
More and more consumers are wanting to see brands as an extension of themselves, says Vijay Sharma, Head – Emerging Markets Acceleration Team, GSK Consumer....
“It is possible to think of a purpose first, and then build a successful business around it,” says Debasis Ray, Head-Public Affairs & Spokesperson, Tata....
The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more....
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Liquor brands have traditionally targeted only men. However, with a spike in consumption among women, many marketers are becoming gender-neutral in their communication approaches. Know....
Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and....
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Are you active on social media? Of course you are! (And, if you aren’t, more power to you!) So, what images does the word ‘influencer’....
The general narrative in the media today is that social commerce is the future of ecommerce. Probably true. But social commerce is also a predecessor....
‘Conceive, perceive, act’. These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing....
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Uma Talreja, Customer Care Associate and Chief of Marketing & Customer Officer, Shoppers Stop Limited, has plenty of facts to share about the new-age Indian....
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Subscription businesses started booming a couple of years ago. From new-age technology products and services to traditional products such as vegetables, groceries and milk, everything....
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The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director....
Jeff Ray, global CEO of video-hosting service Brightcove, talks about video as the most effective communication tool across cultures, Brightcove’s role in the market and....
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Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content....
For brands investing in content marketing, here’s one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about....
Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio’s Rajat Arora about the rise of digital media in India. According to him, digital media....
Exciting, maddening, and chaotic are the three words that best describe the future of OTT platforms in India. Hear more about this from Akash Banerji,....
Online knowledge platform Quora recently launched versions in three regional languages, which include Marathi, Bengali, and Tamil. Know more about this initiative from Gautam Shewakramani,....
Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand’s own purpose.....
Do leagues work for all kinds of sports? They don’t. Jose Antonio Cachaza, Managing Director, LaLiga India, explains why. He also has tips for sports....
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‘Me time’ now means ‘screen time’ on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group and an advertising....
With a user base of 15 million, India’s women-only platform Sheroes is going from strength to strength. Hear more about its journey from its founder....
Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services. Bhargava....
Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital. According....
Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector. He also talks about the ways in which....
If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services....
It is a known fact that technology gives access to information, entertainment, new markets and new ways of thinking for men and women alike. Yet,....
Someone asked me recently: how does tech need to empower marketing? And, that set off a train of thoughts that were the antithesis of that....
Amit Sarda, Managing Director of Soulflower, presents the various innovative ways in which his brand has utilised and analysed client data and how it has....
The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle,....
The prestigious CFA Institute has members from all around the globe. Hear the India Country Head Vidhu Shekhar talk about the institute, the salient features....
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In a conversation with HT Brand Studio’s Rajat Arora, Jyoti Kumar Bansal, CEO of PHD India, talks about the role of technology in boosting creativity,....
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The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them. Divya....
OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it’s because audiences love stories that....
Tata Tea’s ‘Jaago Re’ campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head – New Ventures at Tata Global....
Several companies use CAE Software to predict the behaviour of products through engineering simulation software. Kaustubh Nande, Director – Marketing at MSC Software is part....
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“Good advertising drives attention, great content marketing drives motivation”. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses....
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Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses. According to her, AI should be adopted for....
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One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are....
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One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers. As a result, companies can....
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life’s #YoungAndResponsible. Hear more about it from Pankaj Gupta, Chief Marketing Officer....
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This is the era of hypergrowth brands—the market today is teeming with great opportunities. It also has its own set of challenges. There has been....
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums....
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Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health....
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Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that....
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There is no denying the fact that technology has changed businesses forever. And when it comes to the realm of marketing, there has been a....
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If I have a dollar for every time the words Big Data, Machine Learning and Artificial Intelligence were mentioned in sundry Monday morning meetings and....
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