Using branded content to make your brand feel authentic

• Vani Gupta Dandia
• May 31, 2019

Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia.

They are authentic when they are tied to the brand’s own purpose. Watch this video to know more.

Dandia is in conversation with Rajat Arora of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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