Using data to personalise customer experience | HT Brand Leadership Series

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Brand Masters

Using data to personalise customer experience

  • Venkat Mallik
  • May 13, 2019

Has brand communication in the digital era significantly changed?

It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.

According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.

He is in conversation with Rajat Arora of HT Brand Studio.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

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