Marketing based on a cause | HT Brand Leadership Series

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Marketing based on a cause

  • Vijay Sharma
  • September 10, 2019

More and more consumers are wanting to see brands as an extension of themselves, says Vijay Sharma, Head – Emerging Markets Acceleration Team, GSK Consumer Healthcare.

Sharma also lays out a few ground rules for caused-based marketing, the chief among them being selecting a cause “which comes naturally to a brand”.

Sharma is in conversation with Roudra Bhattacharya of HT Brand Studio.

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