The efficacy of content | HT Brand Leadership Series

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The efficacy of content

  • Virginia Sharma
  • December 02, 2019

#HTBrandStudioLive | When it comes to ROI, what should marketers look at while evaluating their content?

“Engagement is the correct metric for understanding the efficacy of content,” says Virginia Sharma, Director, Marketing Solutions, LinkedIn India. “If you throw a lot of money, you can get a lot of people to see it, but we call them ‘noise-makers’. They do not guarantee that the content is high on quality.”

She also talks about the evolving role of the marketer, opportunities in the B2B marketing space and so on.

Sharma is in conversation with Roudra Bhattacharya of HT Brand Studio.