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#HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era?
It definitely has, say leaders from various industries. So, while for one brand custodian, loyalty can be built by becoming an inherent part of consumers’ lives, for another it is about going beyond traditional reward programs and interacting more with them.
Find out more in the tenth episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Alok Arya (Future Group), Ayoshmita Biswas (Piramal Capital & Housing Finance), Veetika Joshi Deoras (IHCL), Mahesh Israni (Tata Global Beverages Ltd), Smita Murarka (Amante, MAS Brands), Srinivasa Rao (Lifestyle International) and Rajiv Bansal (ex-HTDS) are the seven brand masters who feature in the show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
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The last few years have witnessed a massive change in the workplace preferences of the Indian workforce. There has been a revolutionary shift from traditional....
#HTBrandStudioLive | At a time when most healthcare brands are concentrating on urban India, MyUpchar has taken a different route. This leading online multilingual health....
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#HTBrandStudioLive | “Indians may not be as health conscious as they should be, but there’s definitely been an improvement from what the situation was a....
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#HTBrandStudioLive | “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj....
#HTBrandStudioLive | What has changed in marketing, and what has not? Subhrangshu Neogi, Managing Partner, C-Box Advisory, says, “Creativity and messaging styles remain the same,....
#HTBrandStudioLive | Authenticity is the first thing that a brand looking to grow on a digital platform should adopt, says Amit Sarda, Managing Director, Soulflower.....
Prevention is better than cure – this age-old cliché is quite generously thrown around, but do we really know what it means? Do we really....
#HTBrandStudioLive | Personalisation is the next big thing in marketing, says Sumeet Singh, Group CMO, Info Edge, adding that, “The idea is to shorten the....
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The prestigious CFA Institute has members from all around the globe. Hear the India Country Head Vidhu Shekhar talk about the institute, the salient features....
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