Building customer loyalty in the age of the internet | HT Brand Leadership Series

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Brand Studio Live: Episode 10

Building customer loyalty in the age of the internet

  • HT Brand Studio
  • April 02, 2019

#HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era?

It definitely has, say leaders from various industries. So, while for one brand custodian, loyalty can be built by becoming an inherent part of consumers’ lives, for another it is about going beyond traditional reward programs and interacting more with them.

Find out more in the tenth episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Alok Arya (Future Group), Ayoshmita Biswas (Piramal Capital & Housing Finance), Veetika Joshi Deoras (IHCL), Mahesh Israni (Tata Global Beverages Ltd), Smita Murarka (Amante, MAS Brands), Srinivasa Rao (Lifestyle International) and Rajiv Bansal (ex-HTDS) are the seven brand masters who feature in the show.

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia

MUSIC Courtesy: corporatemusic | makesound | JCRZ (