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Nearly 64% of parents believe that their kids influence their decisions on where to go on vacation, a survey conducted by Facebook reveals.
Approximately 58% of parents also say that their children decide as to how often they should go out to eat!
All this point to only one thing—children form a key consumer segment. So, how do kids engage with brands? How do they process brand messages? Can marketers encourage children to become more socially responsible?
Tune in to the KidZania special episode of #HTBrandStudioLive to know the answers. It is a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Anjali Malhotra Nanda (Aviva India), Pooja Baid (Philips India) Puneet Anand (Hyundai Motor India), Rutu Mody-Kamdar (Jigsaw Brand Consultants), Karan Kumar (Fabindia), Pankaj Rana (Panasonic India), Vandana Krishnia (HT Media Ltd), and Mandar Natekar (KidZania Delhi NCR) are the eight brand masters who feature in this edition.
More at http://brandleadership.hindustantimes…
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
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