Building financial services brands on the internet | HT Brand Leadership Series

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Brand Studio Live: Episode 7

Building financial services brands on the internet

  • HT Brand Studio
  • January 15, 2019

The financial services sector in India enjoys a greater digital influence on consumers compared to categories such as electronics or travel, a study conducted by Facebook and the Boston Consulting Group reveals. Digital influence is also high across all financial products—from savings accounts to credit cards to insurance to mutual funds—the report adds. Are financial institutions ready to take advantage of this rapidly evolving digital landscape?

Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

Episode 7 features Ajay Kakar (Aditya Birla Capital), Anika Agarwal (Max Bupa Health Insurance), Shaji Varghese (PNB Housing Finance Limited), Vishwajeet Parashar (Bajaj Capital), Yashish Dahiya (, Balaji Viswanath (American Express), and Rajiv Bansal (HT Digital Streams).

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM