Building brand affinity | HT Brand Leadership Series

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Brand Studio Live: Episode 9

Building brand affinity

  • HT Brand Studio
  • March 26, 2019

#HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer’s attention on the internet, driving only brand loyalty is not enough. Businesses need to go a step further and establish a deeper and a more emotional connection with customers. As revealed by the Harvard Business Review, the most effective way to maximize customer value is to tap into their fundamental motivations or fulfill their unspoken emotional needs. In other words, it’s all about building brand affinity.

Find out more in the ninth episode of Brand Studio Live—a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

Ajay Row (DAN Network), Amit Sarda (Soulflower), Piyush Bhargava (Nightingales Home Health Services), Subhrangshu Neogi (UPES), Sagar Boke (Tata Chemicals Ltd), and Rajiv Bansal (HT Digital Streams) are the six brand masters who feature in this edition.

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia

MUSIC Courtesy: corporatemusic | makesound | JCRZ (