Episodes Archives | Page 2 of 4 | HT Brand Leadership Series

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Episodes

Building customer loyalty in the age of the internet

#HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era? It definitely has, say leaders from various industries. So, while for....

Putting content at the heart of the new-age brand

#HTBrandStudioLive | Content is king—and this holds truer today than ever before. It is what drives a brand, and gives it a purpose in today’s....

Building a strong B2B brand on the internet

#HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to....

Empowering customers through technology

It is the age of customer empowerment. Today, a successful business is that which not only recognizes the needs of its customers, but also strives....

KidZania Special Episode – Influencers of tomorrow

Nearly 64% of parents believe that their kids influence their decisions on where to go on vacation, a survey conducted by Facebook reveals. Approximately 58%....

Shopping in the new India

Not very long ago, a customer walked into a store and depended on the salesperson to advise him on what to buy. While that might....

Season 2 | Episode 1 – Marketing beyond stereotypes

Did you know that 98% of consumers targeted for baby and household products are female? The figures—revealed by research firm Kantar—pinpoint how brands fall into....

Season 2 | Episode 2 – Brands with purpose

Purpose-driven marketing has become the new normal, in an effort to forge deeper and lasting connections with consumers. As per a recent report by Accenture,....

Season 2 | Episode 3- Travel in the age of millennials

A survey conducted by Expedia reveals that millennials travel for nearly 35 days a year. They are also a generation that travels the most—one out....

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