Episodes Archives | Page 3 of 4 | HT Brand Leadership Series

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Episodes

Season 2 | Episode 4- Building durable brands is good business

Building a brand that resonates with customers requires a lot of effort. It is not a static process; it doesn’t happen overnight. According to Kantar,....

Season 2 | Episode 5- Agency of the future

What is an agency of the future? Here, the creative director doubles up as a consultant and technology like AI and Machine Learning produces optimal....

Season 2 | Episode 6- The wellness generation part 1

Gone are the days of crash diets, unrealistic fitness programmes and illogical health goals. Today, wellness is all about eating clean, maintaining mental health, and....

Season 2 | Episode 7- The wellness generation part 2

Nearly 48% Indians aim to have a healthier lifestyle in the next few years, a study by market intelligence firm Mintel states. For these Indians,....

Season 2 | Episode 8- Breaking new ground

A recent study by Wunderman says that consumers want to engage with brands that are constantly pushing their boundaries; they have an affinity for brands....

Season 2 | Episode 9 – New Bharat part 1

Somewhere between India and Bharat, a new world order has emerged. It’s younger, more aspirational, more willing to spend, and more accepting. It has also....

Season 2 | Episode 10- New Bharat part 2

Not very long ago, brands looked at the marketplace in two broad segments—India and Bharat. They would also be continuously torn between choices—mass or class;....

Season 2 | Episode 11– Leveraging content to win the market part 1

Content marketing has always been about context and consumers. But the statement holds relevance today more than ever before. Indeed, with the rise of social....

Season 2 | Episode 12 – Leveraging content to win the market part 2

Content marketing isn’t just a buzzword. It has always been around. It was there even before the internet existed. And, it will continue to be....

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